Fast Company’s 2022 World Changing Ideas Awards in the North America: Zea BioSciences
05-03-22 WORLD CHANGING IDEAS HONOREE: ZEA'S LIGHTHOUSE TECHNOLOGY
Every year, Fast Company’s World-Changing Ideas Awards honor the innovative ways businesses and organizations are tackling the biggest challenges of our time. Amid the seemingly endless stream of disastrous news, these awards provide more reasons to feel some hope. Zea was recognized for his promise to grow medicine in plants and share that technology via their Lighthouse platform, with the world. Jane Lalonde was responsible for the brand narrative, positioning, website, naming of the the platform (the Lighthouse), the logo, and the outreach to Fast Company. Jane served as an interim CMO for 7-mos. to help launch the plant biologics division.